The Dew Tour
Toyota needed to seamlessly integrate and maintain authenticity with a young demographic, wary of advertising. Such a task requires a very delicate and surgical hand – a hand that knows how to speak their language.
Sky Psycho Jamboree _ Paying homage to the high-flying world of airshows, we teamed up with artist Tavis Coburn to bring a deranged twist to aerial acrobatics. Event signage, posters, pennants and t-shirts rounded out the effort grabbing event goers by the eyeballs and giving them something to talk about.
Carnival of Chaos _ Here we looked to the fantastical world of circus carnivals and the legendary pen of artist Shepard Fairey to showcase a FMX, BMX and Skate show like nothing before. Working closely with Shepard, we created POS, event signage, print ads, snipes and apparel. In addition, custom art and posters for Bob Burnquist and Nate Adams were made, who were at the event, signing on-site custom silkscreen posters and shirts for fans.
DEW ACTION SPORTS TOUR
Client _ Toyota Motor Sales, USA.