Unbreakable
The legendary Toyota Tacoma is, and always has been, Unbreakable. Carrying the torch of such a campaign is an honor, a privilege and no small task. The bar is high and the world is watching.
Multi-year Unbreakable Campaigns _ By carefully examining the who, what’s and where’s in the Tacoma’s ecosphere, we were able to mine the right materials to not only continue to carry on the Unbreakable campaign, but take it to the next level. It was one of the most successful and longest running Automotive Truck campaigns ever.
Feature Based Campaign _ To launch the highly-anticipated next generation Tacoma, Toyota needed a hard-working, feature based campaign that could satisfy and hold its own with fans of the hyperbolic, found footage Unbreakable campaign.
UNBREAKABLE
Client _ Toyota Motor Sales, USA.