Your Other You
To launch the Toyota Matrix to a youth market, we created an immersive AR Game – and ultimate prank. Users would hit YourOtherYou.com, where they could provide just enough personal info about the friend they wanted to prank, for a crazy character to contact them over the course of a week with personalized voicemails, emails and even videos about coming to stay with them.
YourOtherYou.com Case Study
Social and Guerrilla _ The game hub existed on an unbranded website, YourOtherYou.com and our communication included tons of social, unbranded outdoor, print and other media rich content.
YOUR OTHER YOU
Client _ Toyota Motor Sales, USA.