We La Gente
Headquartered in the birthplace of the country, Xfinity wanted to recognize the contributions of Hispanic culture in shaping this great nation. By leveraging a first of its kind Bilingual Voice Remote, we set out to empower the voices of the Hispanic community.
The campaign launched on the anniversary of the signing of the Declaration of Independence, reminding people of the power of their voice.
We La Gente TVC :90
WLG Documentary Film _ The campaign culminated in a documentary film that was distributed online and on VOD, and has been earning accolades and awards in film festivals nationally, and all over the world.
WE LA GENTE
Client _ Comcast