Embedding an Iconic Italian Brand in American Pop Culture.
The greatest comedian of our time had a show about the greatest celebrities in the world, driving the greatest automobiles ever made. The only thing missing was the greatest coffee in the world. We developed this project from the ground up, resulting in the first co-branded show in Netflix history.
Feeling Italian _ The collaboration sparked a three year sponsorship over the course two seasons of Comedians in Cars Getting Coffee. During this period, we were able to get Lavazza Coffee into the hands and mouths of every single celebrity guest from Kate McKinnon to Eddie Murphy, Ricky Gervais, Ellen Degeneres and Alec Baldwin to name a few. A value difficult to assign a dollar figure to without being accompanied by the unmistakable bells of a slot machine.
COMEDIANS IN CARS AND LAVAZZA
Client _ Luigi Lavazza S.P.A.