Toyota Get Back Challenge

There’s a saying: ‘If you want to go into the wild, any truck can take you. But if you want to get back, take a Land Cruiser.’ 


To test this out, we dropped two Toyota Land Cruisers in the middle of nowhere. One driven by double Oscar-winner Hilary Swank; the other by comedian Jimmy O. Yang. Then we followed them through snowy mountains and desert plains as they raced to see who could get back to civilization first. The episodes were streamed on OLV channels, such as National Geographic and YouTube, then spread through Instagram, TikTok and Reddit, gaining over 50M views.